Search Engine Optimization
Search Engine Optimization (SEO) has become quite the buzz word in the dot-com era. Your online sales are affected greatly by how your website ranks in the search engines. A high ranking on Google can make all the difference between surviving and thriving. Your search ranking depends on a number of factors including:
- Your site's keyword relevance.
- The number of "in links" (i.e. the number of sites that link to you).
- The language of your content.
Add a Second Language
Not surprisingly, when a French user performs a search on Google, he expects to see results in French. If your page is not in French, it is far less likely to show up this users' search results. Translating your website into a second language (called website internationalization or localization) is the fastest and easiest way to double your search engine traffic. Only one third of internet users call English their native language. That means that, if your website is only in English, it is alienating two thirds of your potential market.
Using SWeTE (our simple website translation engine) we can open your website to many new markets and help you to increase your search engine traffic dramatically by attracting queries in multiple languages. Installation is simple and you won't have to make any changes to your existing website structure.